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How to optimise images for your eCommerce website?

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Images are a must have element for every eCommerce website. They not only provide customers with a visual representation of the products you're selling, but they can also be used to improve the ecommerce website's search engine rankings. 

This blog post will discuss some crucial tips to optimize your eCommerce website images for maximum business impact.

Effective ways to optimize eCommerce website images

  1. Use descriptive filenames and alt text 
  2. Having a professional and relevant photo background 
  3. Compress images for faster loading times

1. Using descriptive filenames and alt text is important for two reasons

  • First, it helps search engines index your images to appear in relevant search results. 
  • Second, It helps search engines understand the image details like the image subject and the surroundings.

2. Having a professional and relevant photo background

If an image has a distracting, blurry and irrelevant background, it will look non-professional. Therefore it is essential to ensure that all images have appropriate backgrounds or, in some cases, transparent backgrounds to emphasize the product.

You can remove image background instantly with the help of AI-powered background remover - Erase.bg, which offers an easy and excellent way to remove and add a white or custom colour background to the product images.  

3. Compressing images for fast loading times

Images can be compressed using various tools like OptiPNG, jStrip & more. By compressing images, you can reduce their file size without sacrificing the original image quality. This will make your ecommerce website pages load faster, that is beneficial for both users and search engines.

Why is optimising eCommerce images necessary?

1. Make web pages load faster

Images are an essential part of any eCommerce website. They can help to make a web page more visually appealing and can also help to improve the speed at which a web page loads.

One downside to having a lot of images on a web page is that it can slow down the speed at which the page loads. Image files are generally larger than text files, so when a web browser has to load multiple image files, it can take longer than if there were only text on the page. This can be frustrating for users, who may give up and go to another ecommerce website if they have to wait too long for a page to load.

While images are just one factor when it comes to website performance, when you are looking at ecommerce images in terms of optimization, bear in mind that it's also a matter of quantity. The number of product images on the web page should be limited for better web page speed.

2. Fetches organic traffic for eCommerce store

Optimising product images on an e-commerce website can help you fetch organic traffic for your store. One of the best ways to get organic traffic from the search engine is by using images with well-written ALT text that accurately describes what is in the image. This can be a difficult task, but it is worth it because when done correctly, your images will come up in Google Image searches, which can attract a lot of traffic to your eCommerce website.

To ensure that your images are being read and indexed by Google, make sure that the alt text includes relevant keywords for each product image. For example, if you have an image of a product you sell on your website, make sure to include both the name of the product as well as some other keywords like "buy online" or "e-commerce". By doing this, you give Google more information about what is in your image so that they can properly index it and show it to people who are searching for related terms.

3. Get more buyers with high-quality images

Images are more important than ever in eCommerce. People who search and shop on their smartphones at least 1X per week say that product images are the feature they turn to most.

Why? Because people love images. We're bombarded with text all day long, so it stands out when we see an image that catches our attention. And when you can pair great visuals with strong copywriting, you've got a recipe for success. But simply using any old image won't suffice – your eCommerce images need to be high quality if you want to convert visitors into customers. 

Even if your products are of excellent quality, a distracting background in the images will make them look bad. High-quality images with professional and clear backgrounds make your products look more appealing. To stand out from the crowd, you need strong visuals – otherwise, you'll blend in with all the other businesses out there using weak or unappealing imagery.

4. Win customer confidence for the eCommerce brand

Images are an important part of any eCommerce website. They can help shoppers understand what a product looks like, its length, breadth, color, features, styling and how it works. Good quality images can also give customers confidence in the quality of the products on offer.

There are a few things that eCommerce businesses can do to optimize their website images and win customer confidence: 

1) Use high-quality zoomable images

2) Use relevant 360 degree images to view products from all angles 

3) Use keyword-rich image file names and ALT text descriptions 

4) Make sure images are the right size, at least 500 X 500 pixels

5. Improves product return rates

Product return rates are one of the most important indicators of success for any eCommerce business. If customers return products at a high rate, they are not happy with what they are receiving. There can be several reasons, but an important reason is that the received product doesn't looks the same in person as it did online. This is where optimising eCommerce images come in.

By ensuring that product photos are high quality and accurately representing what the customer will receive, businesses can help reduce return rates and ensure that customers are happy with their purchases. 

Additionally, good product photography and professional background can help increase conversion rates, as potential customers are more likely to add items to their cart if they believe that the selected products will meet their expectations.

Overall, optimising e-commerce images is essential for running a successful online store. By producing well-lit, clear & excellent quality zoomable images of size upto 200 Kb for each product, businesses can make sure that customers know exactly what they're getting before they make a purchase. In turn, this can lead to happier customers and improved bottom lines for the ecommerce business.

6. A white background is important for e-commerce.

The primary reason to prefer white backgrounds is that it's classic, timeless, uncluttered, and clean. That’s why potential customers are more likely to feel confident about making a purchase from the business site that uses product images with white background.

Another key benefit of using a white background for eCommerce is that it can help make products appear more clean, vibrant, sophisticated and high-quality. This can be especially helpful for sites selling items like clothing, electronic products or jewellery, where colours and textures are an important part of the daily business.

How Erase.bg - the popular AI powered background remover app can help optimize images for your ecommerce website?

Erase.bg is a popular AI-powered background remover app that helps you to remove distracting and unwanted background from the image. The best part of the app is that you can keep the image with transparent background or add white backgrounds for products listed on eCommerce store. 

  1. Download the Erase.bg iOS/Android app to your phone or Go to Erase.bg website
  1. Open the app and click the Upload Image option to select the product image you want to change the background.  
  1. Wait a few seconds until the Erase.bg App processes your image. Once complete, you'll notice that the resulting product photo does not have the original background. 
  1. Now, click the Edit option at the right of the output image, and you’ll see two options: Image and Colour. Click the Colour option, choose the colour palette, select the white colour from the palette, and click OK. You will notice that your product image has a white background now. 

Conclusion

Optimising product images can help you increase sales, drive more traffic, win customer confidence, and improve return rates for your eCommerce store. If you're looking to create a clean and professional look for your e-commerce site, one of the best things you can do is optimize the product images by using a white background, which has become a standard across all e-commerce websites.

It will help you gain more orders, fewer returns, and higher profits as customers can clearly see and check every miniscule detail of the product before ordering. So don't wait – start optimising your images today with Erase.bg - your trusted partner in the  ecommerce business!

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