Why should you be removing background from the logo?

Explore the critical information about how you can get rid of the background from your logos, a powerful tool in establishing a brand.

April 21, 2022

You’ve got an excellent idea for your business, and now you need that critical visual element that can speak about who you are and what you’re about — that’s your brand logo that would do the talking. A memorable logo is one of the best things you can do for your business. Just think about it; most people worldwide recognize and remember the brand by only seeing its logo. Hence, it’s no doubt that having an attractive brand logo is crucial to stand out from the crowd, capture the attention of potential customers, and make you instantly recognizable to people. 

Since you need to use your logo everywhere, having a logo with a messy or colored background can seem out of place and be a turnoff for many viewers. So, how can you avoid this major mistake? Simple: by removing the background from logo. 

In this article, you will find critical information about the importance of using logos for your business and how you can get rid of the background from your logos without breaking a sweat.

Why is a logo important for business?

Here are five reasons why you should have a well-designed logo for your brand: 

  • Helps to build brand loyalty: Whether you have a new business or an established one, brand loyalty is crucial. When a customer visits your website, the logo is the first thing they’ll notice after the happy shopping experience. And, if you succeed in impressing them at the first attempt, then you’ve won half the battle of making them your regular customers. 

  • Helps you stand out among others: In this competitive world, it's critical to be unique to be able to differentiate your brand from your competitors and attract customers. That's where a good logo can help reflect who you are and explain how your business is different from everybody else. Plus, it shows that you're one step ahead of your competitors, which can bring in more opportunities to grow your business. 

  • Creates a brand identity: Since customers notice your logo before anything else, an alluring logo marks the first step in establishing your brand identity. Not only does it represent your organization, but it also makes it easier for people to remember your business by just looking at it.

  • Express your brand message: For every business, its mission or message is crucial. And that’s where a logo can help convey it to your customers without saying a word. Your logo must be designed in a way that persuades your audience to pause and think about it. Along with representing a consistent feel, it should equally emphasize the purpose of the business. 

  • Represents professionalism: A logo is the public face of your brand that represents and communicates the company’s value. While a simple, unclear logo can make you look like an amateur, a professional-looking and HD-quality logo without a background can make your business look credible and dependable. And, with such a logo, brands can expect a boost in market reputation.

Why should you be removing background from the logo?

Now that you’re aware of the different reasons for having a high-quality logo for your business, let’s look into how removing the background from the logo can help. 

  • Recognition: When you erase background from your logo, it appears consistent throughout all marketing channels, such as website pages, social media images, magazines, emails, thumbnails, presentation slides, and so on. This makes your business look professional and makes it more recognizable among customers. 

  • Ability to use it anywhere: Many logo designers have issues with the logo not blending perfectly with the background of the marketing channel. But, when you remove the logo’s background, you can place it essentially anywhere without causing any hindrance in the actual content. 

  • Aesthetically pleasing: Since people are naturally drawn to beautiful things, an aesthetically appealing logo is a must for any business. And making the background of the logo transparent can help you ensure your branding is smooth, professional, and attractive to your audience. 

  • Boost marketing potential: Because a transparent logo can work on any background, colour, or image, you get a plethora of opportunities of using it on multiple marketing platforms, while maintaining consistent branding across all platforms can increase revenue by up to 23%. These platforms include videos, stickers, flyers, social media posts, email signatures, merchandise, business cards, packaging, and more. 

Steps to remove background from logo using Erase.bg for Free

Erase.bg is India’s fastest and most intuitive background remover tool that lets you cut out background from logos in just a few clicks. It is a free, time-saving, and extremely lightweight tool compatible with Android/iOS smartphones and Windows. 

Named as the #2 Product of the Week by Product Hunt, it uses state-of-the-art AI technology to automatically remove background from images, logos, social media graphics, presentations, and eSignatures with precision. Not only that, it can handle challenging parts in images, such as hair, exceptionally well.

To erase the background using Erase.bg, you just need to follow these easy steps: 

  • Download the Erase.bg iOS/Android app to your phone or Go to Erase.bg website.
  • Open the app and click the Upload Image option to select the logo of which you want to remove the background.
  • Wait for a few seconds until the Erase.bg tool processes your image. Once complete, you’ll notice that the resulting logo does not have the original background. 
  • Now, click the Download Image option to save the HD-quality logo on your laptop, desktop, or smartphone.

Conclusion 

A high-quality logo can be a powerful tool in establishing a brand and attracting potential customers to your business. However, to avoid blunders, such as making your logo look unprofessional and inconsistent across different platforms, erasing its background using Erase.bg can improve brand recognition, increase people’s interest in your brand, and ultimately boost revenue. 

So, try Erase.bg NOW for an impressive, professional-looking background removed logo. With its AI technology, exceptional quality results, easy-to-use interface, and fast service, it will not disappoint you in any way.

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