White Background a must for any E-Commerce Stores
Nowadays, be it an eCommerce website owner, digital marketing expert, or blogger, it seems like everyone is using a white and transparent background, and why not? Product images are the first point of communication between the buyer and seller. Customers will likely make assumptions about a brand or its offered products/services through published product images.
If the images are pleasing, clearly-visible, and well-optimized, the visitors tend to navigate the website for more. On the other hand, if the products haven’t been properly shown or presented in images, such as the background being distractive, busy, or poorly visible features, the visitors tend to leave the website and search for another.
For these reasons, many eCommerce businesses are keen to upload their product images with a clean, & distraction-free background so that they are easier to look at and give a clear idea about what a brand offers. Now, the question is, why use only a white or transparent background instead of vibrant or patterned backgrounds?
As per the statistics, nearly 80% of seven million product images on eCommerce sites have a plain white background. One of the foremost reasons for using a white background is that they provide a classic, professional, uncluttered, and clean appearance of products. On the technical side, photos with plain, white backgrounds are easier to edit or customize and look consistent. It keeps the photos’ colors intact while the file size is minimized according to the upload standards.
Top Reasons to Choose a White Background
There is no doubt that eCommerce platforms are all about a destination of eye-catching, pleasing & attractive product images. They play a vital dominant role in influencing a buyer’s purchase decision.
Digital marketing experts believe images with white backgrounds are more successful in grabbing visitors’ attention and improving search engine rankings. Here are some of the best reasons you require a white background for your eCommerce stores. Take a look:
1. Highlights your Product
When we shop online, we notice that most of the products are presented in images with a white background. Why? The answer is none other than easier visibility of the product. Plain or white backgrounds make looking at the main product easier without distractions.
Plus, the text description can be simply added to the image. With a white background, you can shift customers’ focus onto your product and present the more prominent details to the customers. So, if you want to present the photos with minimum distractions, white background is your way to go.
2. Promotes Consistency
To build a brand’s image in the market, it is important to promote consistency in all of your product images. You must plan in detail how each set of photos will look to the customer. This can only be done via posting images with white backgrounds.
It brings hierarchy to your website and promotes consistent images on your product page. It makes your website look organized and synced, further promoting customer trust.
3. Cost-effective Option
Being in an online business, you know very well how much editing an image can be labour-intensive and expensive, especially when you have a patterned or complex background to remove from with tiny details such as hairs or stuff in the backdrop, etc.
With paid software or professional designers, it can make a big hole in your pocket. On the other hand, you can opt for a lightweight, & free AI-based image background removal app like Erase.bg that can be downloaded for your Android phones and can be used anytime from anywhere. You can remove up to 50 images for free at a time.
4. Balances Products’ Colors Efficiently
Some products are tricky to photograph or appear different from their original colors. Having a white background helps effectively prevent these types of issues. The colors are not washed or spilt, and the customers would have a clear idea of the products and their features. However, while editing a photo, you need to make sure that they are bright so that it can contrast with the white background.
5. Minimizes the File Size
You may have noticed that websites with larger file sizes are complex to load & take too much time. On the other hand, optimized & minimized images make a website easier to load.
Another benefit of removing or having a white background is that it reduces the file size and increases the website’s loading speed. It ultimately helps improve Google rankings and increase customers’ retention rates.
6. Products Look Cleaner
Some people think customers prefer complex or patterned product images, but it is not true. Instead, potential buyers find it annoying to purchase anything from product images that are too distracting. Visitors like simplicity & minimum distraction when seeing any product in an eCommerce store.
When not to use a White Background?
A white or transparent background is the prime need of eCommerce stores when uploading product images. It helps maintain consistency and professionalism and highlights the product very well. But, sometimes, a white or plain background is not the best thing to go for. In some situations, it can make products look dull.
1. Where Personalization Is The Key
White or plain backgrounds are recommended for maintaining synchronization or presenting a brand theme throughout the product page. But some products look more interesting & pleasing with a colored, customized, or thematic background, such as Jewelry, etc., especially on occasions to highlight the difference.
2. Social Media
White backgrounds are the most suitable for various marketplaces such as Amazon etc. But if you post any of your product images on social media, the white background may look monotonous & unattractive. It will be good to post images with some interactive or creative backgrounds that can attract your followers.
How to Make A Background White or Transparent?
Plain or white backgrounds are timeless, sleek, evergreen, and incomplex. No wonder many people in eCommerce stores like to use white backgrounds to present their products.
It not only makes products look pleasing, captive & convenient to look at but also attracts customers and helps improve a brand’s ranking in search engine results. But the question is, how can we make the background white or transparent? Are there any tools to do the task?
In this comprehensive guide, we will look at how you can remove an image’s background or edit or change it to white using the most appropriate image background remover app Erase.bg. Take a look:
Using Erase.bg to change the Background color to White
You may have probably realized how tedious and frustrating removing a background from an image is. Perhaps you've already tried some image background removal tools such as Photoshop or may be looking to hire a professional designer. But it demands your skills, or you need an extra budget to get professional help, but not anymore.
Erase.bg is your one-stop solution to remove, edit or change the backgrounds of images. Let’s know about it in detail: Erase.bg is an easier, faster, and free AI (Artificial Intelligence) based image background removal app that removes or changes the background of an image within a few seconds.
All you need to do is to upload the image, and you can get flawless results within a single click. You can download the app from the Play Store or App Store for free. It is a time-efficient and easy-to-use image background removal app that anyone can use, whether a newbie or a professional.
Here is the step-by-step guide on how to use Erase.bg to remove or change the background of an image:
Step 1 - The first step is downloading the app from the App Store/Play Store for your Android/iOS devices. You can also access its official website by typing “Erase.bg” in your preferred web browser.
Step 2 - Open the website and find the “+ Upload Image” button to upload the image from which you wish to remove the background. Select the images from your system, or if you have an image address, you can also paste it by clicking on the “URL” button.
Step 3 - Now that you have uploaded or pasted the picture's address, the next move is to click on the “Submit” button. As you do it, the AI algorithms of the app will start processing the image. During the procedure, a message on your screen says, “Processing image; please wait”.
Step 4 - The processing will last for around two to three seconds. As it gets over, you will see the background-removed version of the image.
The best part of using Erase.bg for image background removal is that you don’t have to select the background manually. The AI algorithms automatically recognise it and remove it within seconds.
Step 5 - If satisfied with the results, simply click the “Download Image” button and save the image into your system.
Note - However, if you want to add a white or any other background to the image, click the “Edit” button and choose a background option. Apply it, and then, finally, download the image.
Why Prefer Erase.bg Image Background Removal App?
The very first and foremost benefit of using Erase.bg is that it doesn’t require any complex coding or Photoshop skills. Additionally, it saves time and has an easy to use & understand user interface capable of operating anytime from anywhere. Just download the app and automate the whole task.
Here are a few benefits of using Erase.bg for background removal:
1. Free & Easily Available - It is easily available on the Play Store/App Store and free to download for Android/iOS devices. You don’t have to pay any type of registration fee or installation charges.
2. Maximum Images - If you are using Erase.bg for free, you are allowed to process up to 50 images per month, making it a preferred choice
3. Supported Image Formats & File Size - Erase.bg image background removal app accepts images in various formats, including PNG, JPG, JPEG, and WEBP. Additionally, you can upload an image file size up to the resolution of 5,000 x 5,000 px.
4. Easy To Use & Faster- The app eliminates the manual or editing work during the procedure. It works on the AI that automates the whole task and gives results within seconds. You only have to wait for around two to three seconds.
5. Used By Anyone - Erase.bg image background removal app comes with a less complex & easy to understand UI, making it preferable for any individual.
6. Quality Results - You don’t have to worry about the results. The app doesn’t hurt the image’s opacity, brightness, or original qualities.
When removing or cropping out an image, we automatically turn our heads to the most popular solutions, such as Photoshop, etc., and waste lots of time, money & effort. Erase.bg is an easier, more time-efficient, and AI-based image background removal app that eliminates your struggles. Download it now and see the difference for yourself.
Conclusion
If you want to improve your products’ worth and sales value, you should count on using a consistent white background throughout your product page. A transparent or white background helps establish customer trust and increases a product’s brand value.
A white background will help ensure consistency, enable users to focus on the product, avoid distractions, give a clean appearance, etc. So, if you are thinking of removing or adding a white background, go to the Play Store and download Erase.bg image background removal app.
FAQ's
Is white background a must for any e commerce store?
Yes, white background is often considered a must for any e-commerce store as it provides a clean, professional, and visually appealing backdrop that enhances product visibility, creates a cohesive look, and boosts customer trust and confidence.
What background is best for online store?
A white background is often considered the best choice for an online store as it provides a neutral and clean backdrop that allows product images to stand out, creates a professional and cohesive look, and enhances the overall visual appeal of the store.
What color background for e-commerce?
Regarding e-commerce, a white background is generally recommended. It is considered a safe and versatile option that allows product images to pop, creates a clean and professional look, and complements various types of products. However, the choice of background color ultimately depends on the branding, style, and target audience of the specific online store.
Why use white as background?
White is commonly used as a background color in various design contexts, such as web pages and documents. It provides high contrast for text and images, is visually clean and discreet, and allows easy readability and legibility.
What backgrounds are best for business?
Clean and professional backgrounds, such as solid colors like white, light grey, or muted tones, are generally considered best for business settings as they convey a sense of professionalism, clarity, and sophistication while avoiding distractions that may detract from the main content or message.
Is black background better than white?
The choice between a black or white background depends on the context and intended purpose. Black backgrounds are often used in design for aesthetics or to enhance visual elements, while white backgrounds are commonly chosen for readability, legibility, and a clean, minimalistic look.
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