Nowadays, using social media is common either for shopping or time-pass. In this digital era, almost every brand is used for marketing, which works. But for getting high-quality pictures, sound equipment, angles, lightning and skills, everything matters! Apart from taking photographs, editing is essential too. But always remember only to edit a little so that it starts looking fake.
Marketing with only text has a low impact compared to marketing with images. Images have the power to convince people to engage. The primary purpose of editing is to remove Background from Image and give a touch of perfection. In this article, you will learn excellent tips and tricks to create high-quality images for marketing.
Tips and Tricks to Make Images Attractive for Marketing
To grow your business and get a social media presence, every business needs to be active. If your company has a page on social media platforms so, to keep the page active, you have to post pictures. Interactive media keeps your page alive and makes your marketing strategy firm. But you can find it tricky to choose appropriate pictures to upload.
You can't post senseless, random pictures. Every picture or video should have a purpose with which customers can connect. For better marketing, you need to publish high-quality media content. Making your social media platforms engaging and eye-catching is essential. Here are some tips for creating high-quality images to improve your marketing.
Create balance with grid lines
This tactic is excellent for handling the composition and balance of your images. When taking pictures, your phone enables you to enable grid lines. With this feature, you can efficiently use the rule of thirds. The grid is quite simple; two horizontal and two vertical lines are in equal spaces.
It's better to keep the thing in the photo in the way so it can intersect with the lines cross. A beginner photographer keeps everything in the centre to give maximum coverage, but it only sometimes works. With the help of the rule of thirds, you will be able to produce better images. Everyone has already witnessed this tactic in the photos but didn't notice. If any picture is without the rule of thirds, it will seem weird to your eyes.
Symmetry is the element which everyone wants to have in their pictures. If you can click a picture with symmetry, never miss that opportunity. Just a little angle can affect the symmetry of the picture. For example, even the balance can be lost if the camera is placed with too little left or light. By capturing symmetry, the pictures become significantly better and have a professional touch. If your photos are beginner-level, it will impact the company's reputation.
Avoid doing zoom.
Using the zoom feature is a good option. It should only be used if you use an expensive, professional camera. However, buying a camera will be useless to use the zoom feature. With a good phone, you can capture pictures that are great to post. But once you start zooming them here, the matter gets worst.
Try to avoid using the zoom feature. Don't stress out; take pictures from where you want, and then make the composition better by using the rule of thirds. Now you don't need a computer for all this. But you can easily crop the picture on mobile.
Try to give a touch of reflection.
Giving the photos the touch of reflection is a game-changer. Here is the picture from Tobo Bien Tour; let's look. Instead of displaying this drawing bus, try something unique to grab their interest. But they make it attractive by using the reflection of water and coastline at sunset.
Your work shows your creativity and passion level. If you can even click ordinary bus or sunset pictures, changing the game to capture the image of both in widow reflection is excellent.
Shoot repeating pattern
After symmetry, patterns are on the list to grab people's attention and focus. Honestly, getting a good pattern only gets from the correct angle. Let's suppose you are taking a picture of the car. Just step back, take a few clicks, and you will get an idea of which angle is working on getting good patterns. The pictures are good enough to use in marketing, but it matters to improve them.
Buy a tripod
For precise and focused pictures, a tripod is a saviour. You don't need to buy an expensive DSLR for quality pictures. You can use your smartphone, spend some pennies on a tripod, and get quality pictures without blur. It will help you to keep your hands free, and all images will be from the same height.
A tripod is excellent if you do proper shoots for your social media sites. It will hardly take $50 for a tripod and mount. For good photography, a tripod is a must-have.
Create a new perspective
Create unique content rather than copying anyone. Your social media photos don't need to be similar or inspired by others. Your business needs to have its perspective. From good photography to theme, everything counts. When you share a photo, there should be a story or concept behind it to which customers can connect. Don't be a follower, be a leader. Don't try to copy anyone, be unique with your content.
Make your caption strong.
Words have the power to convince a person. You should add hashtags in your caption as there are better chances of getting a good audience. It's not enough to post good pictures only; they need proper captions too. Captions should never be boring so that audience gets bored and swaps. Instead, captions should be engaging yet precise.
You don't always need to take product photographs for your social media platforms. You know what! Photos with faces have 38% likes while 32% comments as compared to the images without humans. Adding candid pictures shows the actual activities and behind the scenes too.
This kind of media keeps the customers connected. Candid pictures or videos are a great way to display your product's usage. Also, introduce your staff on your page with candid shots. By doing this, customers will connect more and get to know the natural face of the brand.
When using social media, you are following other people and brands too. It means that your timelines must be full of different pictures. If your image is ordinary, too, it will fail to grab attention. Abstract pictures are majorly used to grab attention and attract people to the photographs.
Suppose a picture shows that his house is burning by fire, and he is happy eating chips. After seeing this weird scenario, they will be more curious to know its story. This picture and its level can easily drag them to your page.
How do you Choose the Right Images?
You must be confused about whether you are choosing appropriate pictures or not. For good marketing, your photos need to be great. Here are a few factors which you should keep in mind at the time of choosing photos. Let's have a look.
The photo should have a concept and message.
The pictures you post on your site or page should have a good message for the reader. However, some people succeed by using random pictures too, but it's better always to choose related images. When photos are related, there are better chances of people connecting, ultimately increasing engagement and generating leads.
Pictures should fit your brand.
Every picture and post should improve your brand reputation. When you post pictures on your company site or page, they should be related to your niche. Your images should show fitness, power, and strength if you sell fitness products. Different models should display using your products if you are selling skincare products. That includes your company's name or link to your site to tell a story about your company.
Pictures should be engaging.
Attractive, colourful pictures do attract visitors. On the other hand, dull photos will make you lose a customer. Make sure to use brand-related pictures or colourful, crisp images. It has been proven that colourful, crisp pictures increase sales and readership by 80%Before finalizing the picture, ensure it is engaging and related to your brand.
Also, make sure your competitors do not use this picture; if your competitors use the same image, then back off and find another. Don't be blind and use that; it will make you copycat and create a wrong impression. Since the industry is the same, pictures will be slightly similar, but your caption and images will stand out.
Post the raw and original things to which the commoner can connect. Keep your site or social media platforms colourful and vivid; it will grab traffic and keep your branding strong.
Benefits of using Images in Marketing
People have started selling items online for a long time, so being active on social media is essential. More than good text is needed for active social media; you need engaging pictures to grab the audience's attention. Doing marketing without good images seems baseless and boring to me.
For better engagement and attraction of customers, there should be the use of relatable pictures. Pictures play an essential role in marketing, or it seems like a car without tyres, which means marketing is useless as the car is useless without tyres. Keep reading to learn the benefits of using images in marketing.
Images communicate too.
It's authentic that everyone is in a hurry, so people prefer to see pictures or posters rather than read captions, as it will take time. In this fast-speed world, people see around 5000 ads per day. Images are essential in marketing since they don't take time to view. It will hardly take ten seconds to view the image or poster and de ide if it's worth it.
Images force the reader to stay longer.
If your post has only text, even if it's engaging and funny, there are low chances that people will stay. But if you add pictures to it, there are higher chances people will stick to it and read with complete focus.
Per the TIME, visitors don't stay on any site or blog for more than 15 seconds. Adding pictures to articles or posts is the cherry on the cake. The users will stay longer than usual by seeing interactive and engaging images.
Images boost open and engagement rates.
Everyone prefers to see engaging pictures, visuals and graphics instead of boring texts. Articles and blogs are long, so they get boring, but if you add images, you can get 90% more views. Even in a press release, you can notice a 45% rise in viewers if you add a photo or video.
The same case is for social media. The same goes for social media. Facebook posts with images have double engagement and exposure compared to usual, while tweets with images get 150% more tweets than expected.
Images increase the sale.
Images have a significant role in increasing your store's sales. Every brand is doing product photography to get good pictures and keep the branding strong. Most people prefer online shopping but still worry about what the product will look like.
That's why high-quality and exact pictures are essential for 67% of customers, the quality of images matters. They find the quality of images should matter compared to caption and product description.
Why do Businesses or Brands Scrimp on Images?
We all know images play a huge role in marketing a business or brand.
Since running a business is not a joke. Day-to-day activities keep the person busy. Initially, creating engaging pictures was a big task and time taking at the same time. But taking good pictures can be used for longer on every platform.
One image can repeat several times on different platforms. These images are a potent tool to grow your business. It will just take some time to create photos; later, success and customers will follow you.
There are a lot of smartphones with great cameras available on the market. But taking care of composition and lighting is a vast skill. If you need to improve at photography, hiring a photographer is better. Hiring a photographer can get plenty of high photos that can be used on all platforms from time to time.
When you make a budget for marketing your brand, keep some budget for image creation. Refrain from relying too much on editing, as it makes your brand or breaks it. Your brand will stand out among your competitors if the editing goes well.
Nowadays, every brand is using images for marketing! Marketing without photos with only text seems like cake without cream means senseless to me. If your posts are all about plain text, no one will give them a look. But on the other hand, if your post has a colourful poster or high-quality picture, everyone will stop scrolling and give it a view.
Never post a random picture on your social media posts. Every photo or post should have a concept or message behind it since images are colourful and engaging, so it has the power to grab people's attention and generate leads. Our tips and tricks for making pictures better will make your marketing campaign solid and successful. For any queries, comment below!
Why do people prefer to add images for marketing?
Images have the power to communicate and grab visitors' attention as texts seem to be boring.
Can you post random pictures?
Never post random pictures just because you like them! Always post images related to your business so people can be connected.
Why do we need high quality images in marketing?
We need high-quality images in marketing because they can make a significant impact on a potential customer's decision to purchase a product or service. High-quality images can help to showcase the product's features and benefits, evoke emotions, and create a strong brand identity. They can also help to establish credibility and professionalism, which can increase customer trust and loyalty. In today's digital age, where consumers have access to a vast array of products and services online, high-quality images are essential for standing out from the competition and making a lasting impression on the viewer.
What are the three qualities of a high quality image?
The three qualities of a high-quality image are resolution, sharpness, and color accuracy. A high-resolution image has more pixels per inch, which results in a clearer and more detailed image. Sharpness refers to the clarity of the image, with sharp images having crisp edges and clear details. Color accuracy ensures that the colors in the image are true to life and match the product's actual colors.
How do I make a high resolution photo?
To make a high-resolution photo, you need to start with a camera that can capture high-resolution images. You can also increase the resolution of an image using photo editing software, but this may result in a loss of quality. It's best to capture the highest resolution possible when taking the photo, to begin with.
What is an image strategy in marketing?
An image strategy in marketing is a plan or approach that outlines how images will be used to support the overall marketing goals and objectives. It involves identifying the target audience, understanding their needs and preferences, and selecting images that resonate with them.