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Are You Looking for E-Commerce Product Photography?

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Unfortunately, photographs have a significant role in determining whether a website successfully turns visitors into buyers. A clickable catalogue picture is a prerequisite. They must be persuaded to click "add to cart" by the product detail images on each page.

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It's only possible for some to employ a professional photographer, especially if money is limited. Taking your on-brand seasonal images home is the answer to e-commerce photographic problems.

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It's more straightforward than it seems to take eye-catching product shots in the comfort of your own home with only a few low-cost instruments and a couple of simple approaches. Get started now to improve your e-commerce product photography.

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1. Set-up Your Studio

A specific location for photography is beneficial if you intend to take many photographs of your products. Taking a large number of high-quality product shots for your online store quickly is possible with a well-organized studio and an efficient workflow.

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Camera:

A costly DSLR camera and a collection of lenses are not necessary to take high-quality pictures of your products. That's fantastic if you do! If that's the case, you should be open about using your iPhone to snap images of products.

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The quality of your images will depend more on your shot setup, lighting, and post-processing than on the camera itself, as most modern smartphones already have pretty sophisticated cameras.

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Tripod:

With a sturdy tripod, you can avoid blurring your shots. A steady tripod will help you get repeatable images when photographing multiple products from the same vantage point.

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Light:

Having adequate lighting is crucial. Light from windows casts a gentle glow and illuminates just the right amount of shadow. A large window provides the best natural light, so position yourself during setup. We'll discuss lighting techniques in further depth below.

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Table:

The product must be placed on a firm base. Tables or desks can showcase most things. For larger objects, use the floor near a window.

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White background:

A white sweep (a background that curves down into the floor) can be purchased, or if you're on a tighter budget, visit Erase.bg to create a white background.

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Reflectors:

You can use any white or metallic surface as a reflector to soften and disperse light on the far side of your scene. Regarding how light is "bounced" from one reflector to another, the term "bounce cards" is sometimes used to refer to reflectors. They are also known as "fill cards," which refers to how they brighten up your scene's dark areas.

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How to set up your table

Your setup will look best with a sidelight shining on it. Lighting from the side is ideal for bringing out the subject's form and texture when taking a shot. In front of the window is where you should put your table.

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Create a table and wall combination with your backdrop by setting it up in an L-shape. To redirect the window's light onto your subject, secure the reflector to the wall opposite the window. A white poster board or a trifold poster board can be a makeshift reflector in a pinch.

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This trifold is fantastic since it can be used as a display piece. You may quickly and easily snap photographs of different things by switching out the props in this studio. Try out several setups for your tripod and camera to get the optimal position for your subject.

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2. Style your Shots

For the most part, your product photographs should be taken against a white background, but adding some variety to your photos through props, angles, and styling will help bring your photos to life and give your visitors a greater sense of what the products are like.

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Regarding e-commerce photography, the diagonal and the "C" are two more common compositional approaches. You can experiment with various composition strategies, but the diagonal and the "C" are two of the more common compositional approaches.

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Choose Foreground and Background Props

When deciding on the foreground and background props, it is essential to remember what a customer might want to do with the thing you are photographing. Using a bath, pouffe and towel and applying a skincare product is a prime example of this principle. You might also choose aesthetically pleasing products that go nicely with your colour scheme but have nothing to do with the product itself.

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You may use things like glass bottles, vases, plants, and even a bowl of fruit as props. Foreground objects can be anything from greenery to lemon slices to flowers or even a sprinkling of something tactile like coarse salt, grains, or loose tea. All of these are beautiful alternatives.

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Diagonal Approach:

Let's construct a diagonal using a skin care product so that you may get a better understanding of how to put this tactic into action. Place one or two tall props in the far right or left corner of your room, opposite the wall you'll use as a vertical surface. This will help frame your scene.

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Understanding Diagonal Approach to style your e-commerce product photography:

It would be best if you positioned your primary focus to be centred on the horizontal surface you're using and at least six inches in front of the vertical backdrop. When shooting with a shallow depth of field, you should keep it at least 15 centimetres (6 inches) away from any vertical surface. This will ensure that it remains out of focus and not part of the scene.

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Important Points to be considered when using Diagonal Approach

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  • When viewed from below, creating a diagonal line requires only the placement of a short prop at the opposite front corner.
  • When viewed from above, the diagonal composition could appear to be odd. Still, when photographed from the front with a narrow focus, it is easy to see why this style of composition is used so frequently in e-commerce photography.
  • While attempting to draw a diagonal line on your surface, see it as a board for a tic-tac-toe game. Put the objects in a square configuration with its help. By arranging the foreground object at the intersection of two grid lines, another possibility exists for establishing overlap in the scene.
  • If you want the object in your foreground to overlap with your topic, don't put it in the front corner square like I did; instead, put it where the grid lines join. This will ensure that the overlap occurs.

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C Composition:

If your product is flat, the flat lay position can be the most effective angle to use (like artwork or paper goods). The "C" composition represents the second option and is an excellent choice for shooting flat-lay product photos.

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The objective is to compose your subject and accompanying accessories in the shape of a crescent, with the area in the centre of the crescent remaining unoccupied.

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3. Ensure Proper Illumination.

Proper lighting completes images. Natural light is preferable. The tables near the windows are fantastic. This gives enough light and a soft shadow. Inside screens can attenuate strong shadows.

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Use of Natural Light:

Natural light is excellent but changes with the season, weather, and window direction. The best photography light is the last hour before sunset and the first hour after sunrise. Cloudy days are best for avoiding intense sunlight. Direct sunlight can generate undesirable shadows, much like bright lighting does.

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Use of Artificial Light

When using artificial light, two similar soft boxesβ€”one for your key light and another for fill can do the trick. Any subject or lighting source will cast shadows. You and your clients should be delighted with the finished shadows. Pay attention to the scene's shadows.

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Understanding the Use of Artificial Light

The prop's position and the light source determine the shadow's location. Make sure a tall object's shadow isn't obstructing a low object. The bottle blocks the light from the right, shading the left lavender dish. Rearranging can assist.

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Isn't it brighter now? This upsets your framework. Solution? Rotating your arrangement changes the light's beam direction. Lighting affects how harsh or soft shadows are. Hard light casts clean, well-defined shadows you can outline with a pencil. Softer light provides easier-to-hide shadows.

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Distance from the light source and source size affect shadow quality. Faraway lights cast stronger shadows than nearby ones. Place near a window for soft shadows. Set up away from the window for darker shadows.

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Light size affects whether shadows are sharp or soft. Ring lights and smartphone flashes emit hard lightβ€”localized lighting. Significant sources (such as windows or artificial lights) provide soft light because the light is spread out.

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Use of Diffuser

To soften the light, use a diffuser. A diffuser softens and spreads the light from a light source. Diffusers make modest light sources appear larger. White sheets or see-through shower curtains help lessen the sun's glare. When filming, use white, see-through drapes.Β 

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Use of Reflector

A reflector can help you see through a small window. A reflector may diffuse light and spread it across a wide area to soften shadows. The white reflector softened the shadow more than the diffuser alone.

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It revealed the cup's left side and background. With diffusers and reflectors, light can be manipulated however desired. Take photos, assuming you've chosen shadows that represent your product and business.

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4. Every Angle Counts

Professional product photographers can picture items from any aspect that may interest their target audience. Your product photographs should make your customers feel like they are looking at your product in the store. They can do this with close-ups, eye-level shots, and bird's-eye view pictures.

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Focus, stabilization, and consistency

Purchasing a tripod is necessary if you want to lessen the appearance of motion blur and keep the angle of your shots uniform across various products. It will be easier for you to earn more sales on Shopify if you take better images of your products.

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To accomplish this, you must attract the buyer's attention without drawing attention away from the goods you are selling. Taking images of the home from any angle that would interest prospective purchasers is the most effective tactic for accomplishing this goal.

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Those who have a little more skill should use a high f-stop and a slow shutter speed to create a shallow depth of field if your camera can do so. You should utilise a wide aperture if your camera does not have this option. Increasing the number of f-stops results in a reduction in the size of the aperture.

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If you do so, you will achieve a significant depth of field, bringing the entire product into crisp focus. You should never shoot images without ensuring that your camera is securely attached to the tripod.

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5. Edit your Photos

Commence editing immediately following the completion of principal photography. No need to shell out cash for pricey editing software when so many excellent post-production photo editing solutions are available online for free. When taking pictures, good ones will stand out even without any adjustments.

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Sharpness:

You should already have sharp photographs with appropriate lighting and a steady tripod setup. This process aims to subtly sharpen the image so that its edges stand out more clearly.

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White balance

White balance determines how blue or red your photo's whites are. Adjusting the white balance can make a picture "cold" or "warm." Warmer tones are more appealing in business photography.

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Brightness and contrast

Feel free to use a little contrast and brightness to draw attention to certain aspects of your photo. Intense light can completely obscure a picture. The light and dark areas in your photograph are referred to as contrast.

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Contrast may add dimension to your photo's textures but use it sparingly. High contrast can suffocate the colours in your shot, making it look lifeless and dull.

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Color saturation

If you want your photos to be more vibrant, try slightly boosting the saturation. Still, be careful not to go overboard. Customers may need help visualizing what your product will seem like in real life if the image is oversaturated and appears surreal.

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Conclusion

Improving your e-commerce store's sales, traffic, consumer confidence, and return rates may all be accomplished by optimizing your product photos. To give your online store a polished and expert appearance, it is recommended that you choose white as the background colour for your product photographs.

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As a result, you will get more orders on orders with fewer returns, and more profits, as clients will be able to inspect and examine every element of the goods before placing an order. Start optimizing your photographs immediately withΒ Erase.bgΒ - your reliable e-commerce business partner.

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FAQ

What is E-Commerce Photography?

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When it comes to the business of selling goods online, there is a specialized field known as "eCommerce product photography" that concentrates on creating visually appealing but cost-effective photographs of products.

What role does product photography play in e-commerce?

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The success of an e-commerce business relies heavily on high-quality product photography. Given that your buyers can't touch and feel your products, it's up to the photos you provide to carry out the marketing for you. Having high-quality photos of your products displayed on your site has been proven to boost user activity and establish credibility for your business.

How to improve your e-commerce photography?

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Listed here are ten reliable tips for enhancing your eCommerce product photography:

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1. Bring out the clarity of your photo.

2. Take pictures of the whole item, adjusting the brightness and focus if necessary.

3. See if you can get the exposure right.

4. Consistency in size is essential.

5. Display your products prominently.

6. Include reflections

7.Β Display multiple images for each individual product.

8. Put a watermark on your images.

9. Display every color of the product.

What do I need to get started with product photography?

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1. Image Outcome.

2. Proper equipment is essential for successful product shots.

3. A camera and a tripod.

4. White background.

5. A flat surface like a table.

6. Foam board based white bounce cards.

7. Tape.

8. Location-specific window-equipped room.

When utilizing erase.bg for e-commerce, how can I achieve a white background?

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Step 1 - Firstly, you need to visit the erase.bg website. The "Upload Image" button will be shown there. Select the Image File tab. As well as desktop computers, mobile devices may use the application.

Step 2 - The second step involves preparing the picture for editing. When you click the "Upload" button, your image's background will become white.

Step 3 - Finally, choose "Download Original Size" to save the picture in its original resolution.

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