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Benefits Of Making Product Photos Background Transparent

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It is no secret that the photography of your product images determines or we say, influences the buying decisions of the visitors. When consumers are visiting or navigating your listed products on the website, it is the image that makes the first impression on the audience and drives sales to your eCommerce business.

Good product photography is the most important factor today, especially in the sales sector. It determines whether your business swims or drowns. With an appealing image, you can draw customers’ attention and make them eager enough to know about your business.

Plus, in the internet era where you can sell your products online, good quality images are a crucial factor regarding the success rate of the sales to be made. If you are capable enough to get more clicks on your listed images, you can acquire quality traffic to your website as well as increase the possibilities to make more sales. 

Why Use Transparent Backgrounds For Product Photos?

Now you must be wondering, “How to make images pleasing, appealing & captive?” Whether you are selling on third parties like Amazon, Flipkart, Meesho, etc. or you have got your own website.

The best way to showcase your product image more appealing is using an image background removal tool so that you can customize them and make it according to your theme. Let’s find out how product images with a transparent background help e-commerce stores improve sales. Here are the benefits:

1. It Highlights Your Product Well

The very first & foremost benefit of making product photos background transparent is none other than increasing your product’s visibility & highlighting its features. By selecting a transparent or white background for your photo, you are removing unwanted distracting elements from the image and are letting your customers see only the product. It highlights the product and makes it look professional.

2. White Backgrounds Are Easy To Edit

There is no denying that images with a white background are easy to edit, whether you are a beginner or an expert. It can help you save a lot of time and effort for photographers to create high-quality images. 

3. It Ensures Marketability On All Channels

Marketing is an important aspect of the eCommerce industry to get success. So, while editing your product images, you should make sure that they aren’t only appealing but also marketable. You need to market them enough on all the marketing channels and removing background or adding a white background is the way to list your product photo on every market channel.

4. It Increases Your Business Sales 

Making your product photos' backgrounds transparent is the first step to converting the viewers into visitors and then buyers. When a buyer finds an image attractive, they click on it and it ultimately converts into increased traffic & sales.

This is the reason that a plethora of online eCommerce marketplaces prefer to accept product images with a transparent or white background.

5. It Eases An Over Occupied Background

Though a busy or overrated background can enhance the look of your image, it also has the potential to make the image too busy or hard to see for visitors. So, what is the solution? Either you can make the background transparent by removing it or can overlay a white background on top of it. It will conceal the busy portion in the backdrop and give you a brand-new look to the image.

6. Texts Become More Visible

Sometimes photographers are so busy decorating an image background that it ultimately hides the product itself and viewers aren’t able to see or read the texts mentioned about the product. Instead of overly decorating the background.

There should be more focus on improving the visibility of the texts on an image. And the best way to do it is to make the backdrop transparent or add a white background. They throw direct light on the texts and let them pop out.

7. Create A Clean & Distraction-Free Appearance 

When you see an image with overly applied designs & effects in the background, it can give you a sense of leaving that specific website within seconds, especially when you are looking for product information.

On other hand, an image with transparent or barely background shapes, paired with clean fonts and an uncluttered layout helps achieve a minimalist style. It gives viewers a clear appearance of a product image and compels them to navigate the site for related products. You can freely have a look at the image with well-maintained fonts & other information.

8. Brings Customer’s Focus To A Brand 

Transparent backgrounds leave you a scope of being creative with the image backdrop by creating cutouts or windows for the viewers to look through. Or you can just keep it white so that it directly catches the customers’ attention and make them look through your product image.  

9. Highlight Specific Areas

If you are a pro at efficiently making the image background transparent, then it can help you put the spotlight on a particular part of an image. For example, you can use the transparent layer as a background or shape to lead the viewer's attention to a specific part of an image. Plus, it would also enhance the design of your product image. 

10. Create A Different Look With Colors Or Gradients 

This is another benefit of having a transparent background. You can use different colors or effects to insert specific moods or themes into the images. You are free to experiment with different color transparencies and levels of opacity to set a customized tone for your product image. It will make the images more personalized and classy.

Erase.bg - The Best Image Background Removal Tool For Android & iOS

It might have happened to you that you are in need to remove a background from your product image but you don’t have any Photoshop skills, coding knowledge, or budget or time to hire a graphic designer. It ultimately slows down the whole photography process for your business. So, what is the solution? 

This is where an AI-Powered image background removal tool comes into the picture - Erase.bg. The app is free, lightweight & available for android as well as iOS devices. However, if you are using a desktop or laptop, you can directly access its official website. 

Erase.bg removes the colored background of an image within seconds like a pro and doesn’t hurt the quality of the original image. In this post, we will be explaining how the software works and how you can get rid of the background from your images. 

How To Remove Background From An Image Using Erase.bg?

Erase.bg is easy to use and you are no longer required to cut out the background from the image manually again. All you need to do is follow these small steps and get a product image with a transparent background. Here they are as follows:

Step 1 - Launch the official website of Erase.bg on your system or download the Erase.bg app on your android/iOS smartphone.

Step 2 - Now click on the “+ Upload Image” button to upload the image you wish to remove the background from. You can also paste the image address, if you have one, by clicking on the “URL” button. 

Step 3 - Now that you have uploaded the image or pasted the image address, you will see that the AI algorithm starts removing the background. A message will appear on your screen that reads “Processing image, please wait”. It will take only two to three seconds. The best part is that it automatically recognizes the background instead of selecting it manually.

Step 4 - As the processing is over, you can click on the “Download” button to download the image in your system. 

Note - However, if you want to add a white background or another colored background to the image, you can go to the Edit option and choose a background of your choice. Apply it and then, download the image. 

Erase.bg is a faster, easier & AI-based background removal tool with simple steps and quality results. You don’t have to own Photoshop or any technical skills to remove the background now. It is time efficient, free, and allows you to change the color, gradient, and texture of the images. Try it now and list your product photos easily on any marketplace.

Things To Keep In Mind While Working On Product Photography 

No matter if you are a product photographer or running an eCommerce store, it is always better to have fewer cuts on your images so that the image quality won’t get hurt and you can get smooth results. 

However, there are a few important things you need to ensure while working on product photography. It will help you save a lot of time while editing. Here they are as follows:

  • Get fully familiarized with the photo editing software and its settings to avoid discrepancies. 
  • Focal length.
  • Dimension & size of the image.
  • Lighting settings and angle of the product.
  • Color palettes.
  • Distance between the camera and product.
  • The ratio of white space.
  • Image saturation etc.

So, now you know how to remove the background from an image and why customers prefer to look at products that have a clean, transparent background. Uncluttered background in your images are free from any distractions, and ultimately puts focus on the most important thing ie. the product.

White is the most common color background when it comes to listing your product photos. It makes your images look more professional, and classy and creates a sense of spaciousness. It also creates trust among the customers.  

Good product photography in the eCommerce business gives customers an overall idea of the type of quality and features they can expect from a particular brand. So, always prefer a white background for your product images and make them instantly captive & appealing.

Also, you need to make sure that the images are edited in a clear, and clutter-free manner. Make sure that the lighting step is appropriate and that the lens is in the correct position. Always remember that the post-production of the images is equally important to make your online campaign successful. 

FAQ

What is the use of a transparent background?

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One of the benefits of using a transparent or white background in product photos is that it makes the main product highlighted and puts a prime focus on it. On the technical side, transparent backgrounds are easier to edit or create visual effects by layering different colors, photos, or shapes.

How can I remove or make the background transparent?

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There is a wide range of online image editing tools available such as Photoshop but it requires complex coding knowledge and is also time-consuming. Using Erase.bg image background removal tool eliminates all these hassles by just uploading the images and getting instant & flawless results within seconds.

What is the best image format for transparent background?

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If you need any level of transparency in your image, PNG is the best image format.

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