It is no secret that the photography of your product images determines, or we say, influences the visitors' buying decisions. When consumers visit or navigate your listed products on the website, the image makes the first impression on the audience and drives sales to your eCommerce business.
Good product photography is the most crucial factor today, especially in the sales sector. It determines whether your business swims or drowns. With an appealing image, you can draw customers' attention and make them eager enough to know about your business.
Plus, in the internet era, where you can sell your products online, good-quality images are a crucial factor in the success rate of sales. If you get more clicks on your listed images, you can acquire quality traffic to your website and increase the possibility of making more sales.
Why use Transparent Backgrounds for Product Photos?
Now you must wonder, “How to make images pleasing, appealing & captive?” Whether you are selling on third parties like Amazon, Flipkart, Meesho, etc., or you have got your website.
The best way to showcase your product image more appealing is by using an image background removal tool to customize them and make them according to your theme. Let’s find out how product images with a transparent background help e-commerce stores improve sales. Here are the benefits:
1. It Highlights Your Product Well
The very first & foremost benefit of making product photos background transparent is increasing your product’s visibility & highlighting its features. By selecting a transparent or white background for your photo, you are removing unwanted distracting elements from the image and are letting your customers see only the product. It highlights the product and makes it look professional.
2. White Backgrounds Are Easy To Edit
There is no denying that images with a white background are easy to edit, whether you are a beginner or an expert. It can save a lot of time and effort for photographers to create high-quality images.
3. It Ensures Marketability On All Channels
Marketing is an essential aspect of the eCommerce industry to achieve success. So, while editing your product images, you should ensure that they aren’t only appealing and marketable. It would be best if you marketed them enough on all the marketing channels, and removing the background or adding a white background is the way to list your product photo on every market channel.
4. It Increases Your Business Sales
Making your product photos' backgrounds transparent is the first step to converting the viewers into visitors and buyers. When a buyer finds an image attractive, they click on it, which ultimately converts into increased traffic & sales.
This is why many online eCommerce marketplaces prefer to accept product images with a transparent or white background.
5. It Eases An Over Occupied Background
Though a busy or overrated background can enhance the look of your image, it also has the potential to make the image too busy or challenging to see visitors. So, what is the solution? Either make the background transparent by removing it or overlay a white background on top of it. It will conceal the busy portion in the backdrop and give you a brand-new look to the image.
6. Texts Become More Visible
Sometimes photographers are so busy decorating an image background that it ultimately hides the product itself, and viewers aren’t able to see or read the texts mentioned about the product, instead of overly decorating the background.
There should be more focus on improving the visibility of the texts on an image. And the best way to do it is to make the backdrop transparent or add a white background. They throw direct light on the texts and let them pop out.
7. Create A Clean & Distraction-Free Appearance
When you see an image with overly applied designs & effects in the background, it can give you a sense of leaving that specific website within seconds, especially when looking for product information.
On the other hand, an image with transparent or barely background shapes, clean fonts, and an uncluttered layout helps achieve a minimalist style. It gives viewers a clear appearance of a product image and compels them to navigate the site for related products. You can freely look at the image with well-maintained fonts & other information.
8. Brings Customer’s Focus To A Brand
Transparent backgrounds allow you to be creative with the image backdrop by creating cutouts or windows for the viewers to look through. Or you can keep it white to directly catch the customers’ attention and make them look through your product image.
9. Highlight Specific Areas
If you are a pro at efficiently making the image background transparent, then it can help you put the spotlight on a particular part of an image. For example, you can use the transparent layer as a background or shape to lead the viewer's attention to a specific part of an image. Plus, it would also enhance the design of your product image.
10. Create A Different Look With Colors Or Gradients
This is another benefit of having a transparent background. You can use different colours or effects to insert specific moods or themes into the images. You can experiment with different colour transparencies and levels of opacity to set a customized tone for your product image. It will make the images more personalized and classy.
Erase.bg - the Best Image Background Removal tool for Android & iOS
It might have happened to you that you need to remove a background from your product image, but you don’t have any Photoshop skills, coding knowledge, or budget or time to hire a graphic designer. It ultimately slows down the whole photography process for your business. So, what is the solution?
This is where an AI-Powered image background removal tool comes into the picture - Erase.bg. The app is free, lightweight & available for Android and iOS devices. However, if you use a desktop or laptop, you can access its official website directly.
Erase.bg removes the coloured background of an image within seconds like a pro and doesn’t hurt the quality of the original image. In this post, we will explain how the software works and how you can eliminate the background from your images.
How To Remove Background From An Image Using Erase.bg?
Erase.bg is easy to use, and you are no longer required to cut out the background from the image manually again. All you need to do is follow these small steps and get a product image with a transparent background. Here they are as follows:
Step 1 - Launch the official website of Erase.bg on your system or download the Erase.bg app on your android/iOS smartphone.
Step 2 - Now click the "+ Upload Image" button to upload the image you wish to remove from the background. If you have one, you can paste the image address by clicking on the "URL" button.
Step 3 - Now that you have uploaded the image or pasted the image address, you will see that the AI algorithm starts removing the background. A message on your screen reads, "Processing image; please wait". It will take only two to three seconds. The best part is that it automatically recognizes the background instead of selecting it manually.
Step 4 - As the processing is over, you can click the "Download" button to download the image in your system.
Note - however, if you want to add a white background or another coloured background to the image, you can go to the Edit option and choose a background. Apply it, and then download the image.
Erase.bg is a faster, more straightforward & AI-based background removal tool with simple steps and quality results. You don't have to own Photoshop or any technical skills to remove the background. It is time efficient, accessible, and allows you to change the images' colour, gradient, and texture. Try it now and list your product photos easily on any marketplace.
Things to Keep in mind while Working on Product Photography
Whether you are a product photographer or running an eCommerce store, it is always better to have fewer cuts on your images so that the image quality won’t get hurt and you can get smooth results.
However, you need to ensure a few essential things while working on product photography. It will help you save a lot of time while editing. Here they are as follows:
- Get fully familiarized with the photo editing software and its settings to avoid discrepancies.
- Focal length.
- Dimension & size of the image.
- Lighting settings and angle of the product.
- Colour palettes.
- Distance between the camera and product.
- The ratio of white space.
- Image saturation etc.
So, now you know how to remove the background from an image and why customers prefer to look at clean, transparent products. Uncluttered background in your images are free from any distractions and ultimately puts focus on the essential thing, i.e. the product.
White is the most common colour background when listing your product photos. It makes your images look more professional and classy and creates a spaciousness. It also creates trust among the customers.
Good product photography in the eCommerce business gives customers an overall idea of the quality and features they can expect from a particular brand. So, always prefer a white background for your product images and make them instantly captive & appealing.
Also, it would be best if you made sure that the images are edited clearly, and clutter-free. Ensure the lighting step is appropriate and the lens is in the correct position. Always remember that the post-production of the images is equally important to make your online campaign successful.