Enhancing Social Media Marketing with Background Removal
Today, social media has become an essential medium of communication between buyers & sellers. Businesses use various social media platforms to take their business to new heights.
According to a study, around 92% of marketers use social media as a part of their marketing efforts. It is one of the essential elements of digital marketing that has revolutionised how businesses interact with their target audience, and why not?
Social media is the most preferred destination whenever a customer or potential buyer thinks of buying a product or needs to know any information about a company or its offered services. Therefore, to survive in the competitive market, every business must be aware of new trends in the industry. Social media marketing helps your business in many ways.
For example, it helps you strengthen your brand awareness in the eyes of customers as well as allows you to target a large base of the audience on the global level. But how can social media be used to attract customers? And how can it help improve a business’s revenue? The answer lies in the visual components of social media marketing, i.e. images.
Significance Of Images In Social Media Platforms
Undoubtedly, images are the first thing people notice about your brand, company, or website; on the other hand. i.e. images and visuals allow customers to grab the information quickly, efficiently & effectively.
Appealing, sleek, and visible images will get more visitors. On the contrary, if they are larger, unoptimised, and blurred, you may suffer from decreased retention rates and overall ranking in the search engine results.
Today, people have an attention span of at most nine seconds or less. Therefore, to get the best results out of images in social media marketing, it is essential to optimise, enhance and edit images. It involves balancing colours, saturation, brightness, and, most importantly, the quality of backgrounds.
Most marketers believe that 50 to 80% of businesses rely on presenting visual content. Uploading content with an appropriate image can attract more customers than content without visuals. Let’s look at the most notable benefits of using images in social media marketing. But first, know what social media marketing is exactly.
What Is Social Media Marketing?
Social media marketing uses various social media platforms & networks to promote or market a company's products/services and share attractive deals, offers, or new schemes to similar business industries or customers.
Social media marketing is a practical, economical, and result-oriented approach for every type of business to reach out to new customers and cover large market areas. Your potential customers are already interacting with brands on social media. Let them speak with you directly on platforms like Facebook, Twitter, Instagram, and Pinterest.
Benefits of Images in Social Media Marketing
There is no denying that social media marketing has countless benefits for both startups and established brands. And this is obvious. No other marketing tactic is available for businesses capable of increasing business recognition, traffic, sales, and customers quickly and at no cost.
Here, we have listed a few benefits of using images in social media marketing. Take a look:
Images Draw Audience’s Attention
Though content is dominant in marketing, images play a vital role in capturing customers’ attention and quickly shifting their attention to our social media posts. Social media is a crowded place, filled with a plethora of online content.
But users find reading content monotonous and start browsing for other websites with something more interesting. Using images in our social media posts is an excellent & economic marketing approach to grab those customers.
A social media post accompanied by a photo is ten times more effective in getting traffic & engagement. Our brain quickly responds to images and colours compared to information presented in other forms.
Of course, if you want your customer to notice your brand or social media post, using images along with the content is recommended. Find out what interests your audience, and use photos accordingly.
Images Keep Audience Interest Alive
If you want your target audience to return to your brand or social media posts, only uploading images isn’t enough. You need to maintain a variety of images in your posts and conduct deep research about the ongoing trends to lure your customers.
Of course, no one likes to browse similar types of content every time while searching online. And when you are involved in a digital business where competition is higher, you cannot afford to lose a mass audience by making these types of mistakes.
Customers always want something new & different while looking for a product. And using various images is a great idea to keep customers returning to your social media posts. You should always choose images representing your brand & products/services professionally. Remember, your social media page should reflect versatility, appeal & uniqueness.
Images Make Memorize Messages For Longer
Research shows that people remember visual content longer than they’ve read on a website. So, using images in your social media marketing is a great way to present necessary information appealingly and helps customers remember that information for longer.
You can simply use infographics to share something important about your business, like discounts, deals, various products, etc. Visual content has always been more effective than writing lengthy pieces of content.
However, if you need to post content, ensure it should be to-the-point and presented with explanatory & crystal-clear images. This shows how important to post images is when you are trying to build your brand’s recognition and communicate your marketing messages.
Images Are A Must For Marketing Strategy
No matter what type of marketing tactic you are incorporating to build your brand in the eyes of the target audience, be it Google ads, online blogs/articles, or link building. If you don’t include images in your marketing, you lose a significant opportunity to connect with your customers.
There is no denying that images can draw visitors’ attention quickly and make them stay on our brand for a while. A marketing strategy is a combination of textual and visual content. So, to make your marketing efforts successful, you must include both elements to deliver a strong presentation of your brand awareness.
Creates Brand’s Identity
You must keep your visual presentation consistent if you’ve decided to use images on various platforms to increase your brand’s value. Simply, you should maintain similar images, colours, and patterns to demonstrate a theme on your website. It will help you reflect your professional impression to the customers, who will show more interest in your brand.
And, of course, you want your products & services to be listed across multiple platforms similarly. Visual consistency will help people understand your theme, selling agenda and the products' core. Ultimately, it results in gaining more attention, building trust, and increasing engagement.
How to Improve Social Media Engagement Through Images?
Once you know what types of images are the most suitable to interact with & attract your target audience, you should start preparing your visual content. Strong visual imagery is a vital part of intense social media engagement.
You must do more than just upload pretty images to maximise your media value. Go for something that engages your audience and draws their attention. Here are some ideas you can pick and include in your social media marketing strategy. Take a look:
1. Keep Images In-Focus
You would want to avoid confusing or annoying your visitors/customers by posting images resulting from a bad crop job, weird or blur angles, or distorted. These images cannot only present your products to the customer but also spoil your professional image.
These blur or distracting images are the signs that you aren’t investing in its social media presence. So, always upload good-quality images.
2. Use strong Photography
Strong photography simply means shooting a product that instantly captures the user’s attention and gets a reaction from the viewer. For example, beautiful landscape shots, aspirational images, or creative photos.
It simply means doing something that looks different from cliche photography. Experiment with the colours, backgrounds, locations, and patterns to attract customers.
3. Incorporate Videos
Social media engagement isn’t always about the images. You should equally give attention to uploading videos as well. Find various social media channels that accept video content, such as Youtube. There isn’t denying that videos can produce more shares & traffic than image-based social media posts. You can also go for GIFs.
4. Add Texts To Images
You know that pictures are the first thing that customers notice about your brand, and to get the most out of it and grab more benefits to the products, marketers are now adding content to their social media pictures as well. It helps grab visitors’ attention and provides them with quick information about a brand.
5. Use White Background
One of the most important social media marketing tactics while using images is always opting for a white or plain background. White colour is very subtle and looks evergreen, timeless, classy, and soothing to the eyes.
Conversely, it removes unnecessary distractions in the backdrop and focuses on the main product you present to customers. No one likes to see an image that is complex to see or understand due to a busy background. Using a white background makes adding text easier and highlighting the product efficiently.
How to Get a White Background for Social Media Images?
More than uploading images is required to get traffic to your social media posts. Until customers don’t find them attractive, clearly–visible & informative, there is no point in investing in images. But when it comes to removing, editing, or changing the backgrounds of images, it seems a daunting, time-consuming, and tedious task.
Many search or opt for the most common or popular solutions like Photoshop or hire professional designers. But it takes too much time as well as requires coding knowledge. Fortunately, several available tools are easier to use and provide results in a few seconds. For example, Erase. Bg. Let’s understand Erase.bg in detail:
Erase.bg - The Best Image Background Remover App
Removing a background can be tedious, but not with Erase.bg. Erase.bg is a more straightforward, accessible, and lightweight AI-based (Artificial Intelligence) image background remover app that allows you to edit, remove or change the background of the images within seconds like a pro.
All you need to do is to upload the images and wait for only two to three seconds, and you will be delivered flawless images with acceptable quality maintained. You can download the app from the Play Store / App Store for your android/iOS devices and use it for free as well as paid. Here are the steps of using Erase.bg to remove the background for your product images. Take a look:
Step 1 - The very first step is to download the Erase.bg app from the Play Store or App Store for your preferred device. You can also go to the app's official website by typing “Erase.bg” in the web browser.
Step 2 - Click the “+ Upload image” button on the website. Select the image that you wish to remove the background from your gallery. If you have the image address, paste it by clicking on the “URL” button.
Step 3 - After uploading the image or pasting the image address, the next step is to click on the “Submit” button. Wait for only two to three seconds as the AI algorithms of the app will start removing the background. As the processing continues, you will be reflected on a message that reads, “Processing Image, please wait ”.
Step 4 - The best part of using the Erase.bg image background removal app is that you don’t have to select the background to erase or change it manually. The app works on AI, which automates the whole process and provides quality instant results.
Step 5 - Now, when the processing is over, you will see the background-removed version of the image on the right side. You can download the image by clicking the “Download Image” button. You don’t have to worry about the quality of the end images. The app doesn’t hurt its opacity and brightness and keeps the original quality intact.
Note: If you want to add a different background to the image, click the “Edit” button. It will provide you with so many background options that you can choose from. Apply the suitable one, and then you can download the image.
Why Use Erase.bg?
1. Availability on the Play Store/App Store.
2. No signing-up requirements.
3. Process up to 50 images per month for free.
4. Upload images up to the resolutions of 5,000 x 5,000 pixels in various image formats, including PNG, JPG, JPEG, WEBP, etc.
5. Easy-to-understand & handy user interface.
6. Free to download.
7. Faster results etc.
Now you know the importance of using quality images in social media marketing. Relevant and crystal-clear images with white backgrounds communicate information in a better way as well as attract customers to our social media posts.
Erase.bg is an online, AI-based image background removal app that edits, changes or removes the backgrounds within seconds. Download the app now.
Why are images important in social media marketing?
Images capture attention, convey messages effectively, and evoke emotions, making them essential for grabbing the audience's interest and increasing engagement in social media marketing.
How does it erase.bg contribute to social media marketing with images?
Erase.bg helps enhance images by removing distracting backgrounds, allowing marketers to create visually appealing content that focuses on the main subject and aligns with their branding.
What impact do images have on social media engagement?
Images tend to generate higher engagement rates compared to text-only posts. They attract more views, likes, comments, and shares, effectively increasing reach and promoting brand awareness.
Can images help tell a story and convey brand messaging?
Absolutely! Images can tell stories visually, evoke emotions, and effectively communicate brand messages. They can evoke the desired associations and connections with the target audience.
How do high-quality images affect the perception of a brand?
High-quality images contribute to a professional and trustworthy brand image. They enhance the perceived value of products or services and help establish a positive brand reputation.
How can images improve social media ad performance?
Compelling and visually appealing images capture attention and increase social media ads' click-through rates (CTRs). They can effectively convey the ad's message, leading to higher conversion rates.