Photos are powerful tools in business. They show off products, services, brands and engage customers on email and social media. However, not all photos are of the finest quality - some are too dark, blurry, or out of focus, making them less effective for marketing purposes. That's where photo editing comes in. With the help of photo editing applications, you can make the photos look their best, increasing the chances that they will grab customer attention and result in high conversions.
It's showtime ! Take a look at the 6 incredible benefits of photo editing for your business:
1) Better sales conversion
High-quality photos play an essential role in attracting quality leads and generating sales from new, existing & repeating customers. If the images are shot in low-light with poor quality cameras, have unattractive backgrounds or watermarks. In that case, it will only contribute to increasing the business website's bounce rate and shooing away website visitors.
Photo editing gives you high-quality zoomable product images with white background and good resolution without watermarks that instill trust and confidence in the customers. But if the product images are challenging to see, they harm what and how much your customers will purchase, directly impacting the sales numbers.
2) Improved credibility and reputation
Photo editing gives you excellent quality photos essential for creating a positive first impression, encouraging customers to return to your website or social media page. It indicates that the concerned brand is leaving no stone unturned in showing the exact details of the brand and its products.
High-quality photos on a business website prove that the product quality is good, both quality and appearance-wise. It simplifies the customer decision-making process and attracts the right customers ready to click the Add to Cart or Buy Now button swiftly. Customers prefer those businesses that help them make shopping decisions efficiently and quickly by providing precise product information through high-resolution images, thereby assisting customers in perceiving that the brand has the ability and willingness to deliver what was promised to them continuously.
3) Robust social media strategy
Images are essential for social media as they allow businesses to communicate clearly with their target audience. Images tell you a story or express thought better than a written article. They lure, attract, and drive customers' attention to the brand's social media page and compel the audiences to interact with the brand through comments and likes. Your followers get to see more of you and can keep track of your online activities.
If you plan to use them on social media, there may be several issues with images. Some may not have clarity, good lighting and resolution, and some are poorly shot with low-quality cameras, while some may have a poor or unattractive background.
Popular Photo editing applications like Erase.bg, Upscale.media and Watermarkremover.io can help you improve the quality, resolution, and fixing the background of images, thereby immensely contributing to the brand's social media strategy.
4) Reuse images with better efficiency
Photo editing can help you use the same image for multiple purposes. You can change the background of an image or combine it with other images using professional applications. It allows you to streamline the processes and focus on different aspects of the marketing plan.
If you are planning to use a watermarked image on an online business website, you can use the Watermarkremover.io App to remove multiple watermarks from it. If you wish to change the background of the same image, then you can use Erase.bg – the AI-powered background remover App.
Again, if you feel that the same image can be used in a blog or product section, but the image resolution is poor, then the image resolution can be increased upto 400% using the Upscale.media App.
5) Brand image building
Photos represent the business and help to humanize a brand, make it more relatable, and communicate its values. Check out the online website of any reputed brand. You will always find life-like HD quality visuals that tell the brand story, build a lasting impression for the target customers, grab customer attention and ensure they always remember the brand through these images.
Images are an essential part of brand building and marketing, and they also help build trust, as customers are more likely to do business with a company they feel is reputable. Businesses need access to good photography equipment, software, and skilled photographers to create high-quality images.
There are a couple of popular free options among professionals or individuals available online to give a jet boost to image resolution or erase the disturbing background from an image.
Upscale.media is an AI-powered application to boost image resolution by 4X while Erase.bg can be used to erase image background for free. Product hunt - a growing community of product loving enthusiasts, has recognized these powerful apps as the Product of the week, that can help every individual and professional fulfill their needs.
6) Tasks made easier
We are sure you must have tried to do many of these tasks yourself. These are some everyday tasks associated with editing an image like
- Manually removing watermarks
- Try image enhancement by manual methods
- Use a snipping tool to select & capture the favourite part of the image
- Adding impressive effects and a new background to an image
- Removing dark, blurry, unattractive image background
- Improving the low resolution of the image to high resolution
- Creating social media profile picture with white background
- Creating eCommerce product images with white background
- Remove background from logos & signatures for your online documents
- Improving and enhancing the texture of the images
Oops, that’s a long list of tasks associated with image editing, and it can keep growing every day as per users' expertise if they are individual, professional or developers. AI-powered Apps like Erase.bg, Upscale.media and Watermarkremover.io can quickly finish these long lists of tasks in a few seconds in easy steps. Even if you don't have a smartphone at your workplace or at home, you don't need to download the application on your device as it can be easily accessed online free anytime from anywhere.
In this blog post, we have learned the top benefits of photo editing for your business. Photos in blogs, social media posts, eCommerce products, and anything else you create will benefit from being edited so that your images are the best. Photo editing can help you brighten up a dull photo, cut out distracting elements, or even remove watermarks from any image.
Even if you don’t have access to paid softwares like Canva or Photoshop, photo editing can be done effortlessly using state-of-the-art AI-powered applications like Erase.bg, Upscale.media and Watermarkremover.io available online on web browsers or on Google Play Store & iOS store. Thank you for reading, and we hope you can use this researched information to improve your everyday business!